• Cavalli 


    Restaurant & Lounge

    Bringing a whole new lifestyle concept to the city, Cavalli Club lives true to every element of Roberto Cavalli’s style.

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  • Anonymous 


    An unusual atmosphere for a unique venue where people in Dubai gather to enjoy drinks and lounge food till 6 am with an array of cool tracks setting the tone of the night.

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  • Epicure 


    Voted one of the top catering companies in the region.

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  • Billionaire 



    A one stop lifestyle destination in Dubai.

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  • the 



    A leading wellness company providing safe and effective weightloss programs.

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  • Restaurant 


    An unexpected dining space hidden in the heart of Knightsbridge.

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  • Solitaire

    Party in opulence and sophistication in this truly stunning Khaleiji night spot.

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  • Pragma 



    Pragma Group is an organization that balances the art and science of business.

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  • Zam 




    Largest producers of soft and energy drinks in the region.

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About Us

The White Label brand and insignia personify the values of commitment, creativity and true leadership while trailblazing on every aspect of projects initiated, developed and maintained.

It is a company that seeks to provide exceptional solutions for high-end F&B establishments whilst maintaining top of the line services which are transparent, fair and ethical.

White Label is one of the management and business development arms of the Pragma Group, an UAE Holding Group that has chosen Dubai for their Headquarters to run the international operations.

The Group’s approach is consistently smart, maintaining integrity in all that they do, working with international partners to test concepts in Dubai and the region, and expand them to the international markets.

Pragma Group balances the art and science of business.

Our Services

Our Brands

Cavalli Club Dubai
Billionaire Mansion Dubai
Cirque Le Soir Dubai
Pragma Group International
Epicure Catering
The Health Co.
Zam Zam Refreshment Company